Technical SEO is a very important step in the whole SEO process. If there are problems with your technical SEO then it is likely that your SEO efforts will not generate the expected results. It is thus crucial to make sure that you understand what is technical SEO and how to get it right.
While search engines are getting better at crawling, indexing and understanding information, they are not perfect. No website can stand without a strong backbone and that backbone is technical SEO. Technical SEO is the structure of your website, without it, everything else falls apart.
It is crucial to your success on search engines and with actual readers and customers. If you want to prioritize your SEO efforts, make sure you tackle the technical aspects first.
We include everything needed to rank a website and increase online visibility for any website in any location and across every industry. You can literally drop the campaign in our lap and forget about fulfilling any of the SEO tasks. You don’t need to invest in more links or more services, each package is a complete ranking solution.
Why Choose Us For Technical SEO Audits?
Search engine optimization can seem to take a long time to realize gains or an ROI.
That’s why we identified these technical and quality guidelines which you can employ early in an SEO campaign in order to drive the fastest results possible and shorten the amount of time it takes to realize the full benefit of top rankings and increased site traffic.
Starting your campaign off on a solid foundation, fixing keyword cannibalization, and focusing on site quality can often drive noticeable SERP improvements by themselves very quickly. And the faster you can get a site to rank, the better your client retention rates are going to become.
Find Hidden Keyword Cannibalization
Keyword cannibalization happens when a website’s information architecture relies on a single keyword or phrase on multiple parts of the website. While this can occur unintentionally, having a bunch of pages that target the same keyword can cause problems.
Keyword cannibalization is one of the most prevalent problems we encounter during our site audits, a major cause of pages under performing, and a constant thorn in the side for SEO’s. Our white label team is adept at identifying these issues and implementing corrective action plans.
Page Quality Rater Guideline Audit
A glimpse at the Google’s Search Quality Rater’s Guidelines is akin to looking into Google’s ranking algorithm. While they don’t give the secret sauce to rank number one on Google, they do offer some incredible insight into what Google views as quality – and not-so-quality – and the types of pages they want to serve at the top of their search results.
We are finding site quality is more important than ever before. As Google’s machine learning algorithms advance, they are much better at identifying advanced concepts of quality, trust, and authority.
Technical Audit Workbook
The audit’s goal is identify errors, not fix them. Our audits focus solely on the technical performance and on site factors.
Findability refers to how easily website information can be found by both search engines and website visitors. This section will cover how accessible your website’s content is to external bots and internal users.
Google Search Console (formerly Google Webmaster Tools) is a critical part of an SEO campaign – it should serve as a core part of your technical analysis. These are the step by step checks to run in your account.