Local Biz Technical SEO Audits

The #1 thing that holds a site back from achieving top rankings are Technical or Site Quality Issues Going Overlooked.

Identify Technical SEO Issues That Are Preventing Your Website From Ranking

Technical SEO is a very important step in the whole SEO process. If there are problems with your technical SEO then it is likely that your SEO efforts will not generate the expected results. It is thus crucial to make sure that you understand what is technical SEO and how to get it right.
While search engines are getting better at crawling, indexing and understanding information, they are not perfect. No website can stand without a strong backbone and that backbone is technical SEO. Technical SEO is the structure of your website, without it, everything else falls apart.
It is crucial to your success on search engines and with actual readers and customers. If you want to prioritize your SEO efforts, make sure you tackle the technical aspects first.
We include everything needed to rank a website and increase online visibility for any website in any location and across every industry. You can literally drop the campaign in our lap and forget about fulfilling any of the SEO tasks. You don’t need to invest in more links or more services, each package is a complete ranking solution.

Why Choose Us For Technical SEO Audits?

Search engine optimization can seem to take a long time to realize gains or an ROI.
That’s why we identified these technical and quality guidelines which you can employ early in an SEO campaign in order to drive the fastest results possible and shorten the amount of time it takes to realize the full benefit of top rankings and increased site traffic.
Starting your campaign off on a solid foundation, fixing keyword cannibalization, and focusing on site quality can often drive noticeable SERP improvements by themselves very quickly. And the faster you can get a site to rank, the better your client retention rates are going to become.

Find Hidden Keyword Cannibalization

Keyword cannibalization happens when a website’s information architecture relies on a single keyword or phrase on multiple parts of the website. While this can occur unintentionally, having a bunch of pages that target the same keyword can cause problems.

Keyword cannibalization is one of the most prevalent problems we encounter during our site audits, a major cause of pages under performing, and a constant thorn in the side for SEO’s. Our white label team is adept at identifying these issues and implementing corrective action plans.

Page Quality Rater Guideline Audit

A glimpse at the Google’s Search Quality Rater’s Guidelines is akin to looking into Google’s ranking algorithm. While they don’t give the secret sauce to rank number one on Google, they do offer some incredible insight into what Google views as quality – and not-so-quality – and the types of pages they want to serve at the top of their search results.

We are finding site quality is more important than ever before. As Google’s machine learning algorithms advance, they are much better at identifying advanced concepts of quality, trust, and authority.

Technical Audit Workbook

The audit’s goal is identify errors, not fix them. Our audits focus solely on the technical performance and on site factors.
Findability refers to how easily website information can be found by both search engines and website visitors. This section will cover how accessible your website’s content is to external bots and internal users.

Google Search Console (formerly Google Webmaster Tools) is a critical part of an SEO campaign – it should serve as a core part of your technical analysis. These are the step by step checks to run in your account.

Improve your SEO with the 30 Point Technical Audit and Action Plan

Better Rankings And That Means More Website Traffic – More Clicks And Lead Captures.
Starting your campaign off on a solid foundation, fixing keyword cannibalization, and focusing on site quality can often drive noticeable SERP improvements by themselves very quickly.
  • Screaming Frog Audits
  • Protocol – We want to ensure that all pages are being served securely via HTTPS. This simple and quick process will give us a list of, if any, URLs that are still being served via HTTP.
  • Response Codes – We check for the following: Key Pages returning errors (like Blocked Robots.txt, Blocked Resource, or No Response), Excessive/Spammy 3xx Redirections, Javascript Redirects (Excessive/Spammy/Important Pages), Meta Refresh Redirects (Excessive/Spammy/Important Pages), 4xx Status Code Errors, and 5xx Status Code Errors.
  • URL – We will specifically be looking for: Non ASCII Characters, Underscores, Duplicates, and Parameters.
  • Page Titles – When auditing the page titles, we are looking for Missing Page Titles, Duplicate Page Titles, Page Titles that are too short, Page Titles that do not take up enough pixels, Page Titles that are the same as your H1, and Multiple Titles Per Page.
  • Meta Description – We are specifically looking for Missing Meta Descriptions, Duplicate Meta Descriptions, Meta descriptions that contain over 155 characters, Meta descriptions that contain less than 70 characters, Meta descriptions that have a larger pixel width than 940 pixels, Meta descriptions that have a pixel width smaller than 400 pixels, and Multiple Meta Descriptions Per Page.
  • H1 – When auditing the page titles, we are looking for Missing H Tags, Duplicates, and H Tags over 70 characters.
  • H2 – same as H1 tags.
  • Images – Under the image tab in Screaming Frog we can extract data and identify potential issues with images being too large (images with large file sizes can affect the performance of the site substantially), the images missing alt text, and images having
  • Google Search Console Checks
  • Performance – We want to download the last 16 months of data from “Queries”, “Pages”, and “Devices” into an Excel sheet and then sort by CTR.
  • Coverage – Download the errors into a csv file.
  • Sitemaps – Click through to see more information about the sitemap. Compare with other Sitemap data to make sure Google is seeing the URLs in your sitemap, properly reading them, and getting them crawled.
  • Mobile & Usability – Examine the mobile usability report in GSC and compare and consolidate data into the additional mobile reports.
  • Manual Actions – Check that there are no manual actions affecting the website.
  • Security Issues – Check that there are no security issues.
  • Schema – Use the Structured Data Testing Tool to test that schema and mark-up is error free.
  • Keyword Cannibalization Check
  • Organic Keywords – Using Ahrefs, navigate to organic keywords and export the full keyword list. Import that into a Google sheet and then highlight duplicate content in the column.
  • Site Speed Report
  • PQRG Site Audit
  • Page Purpose – If the purpose is not clear consider revamping the content and meta data to more concisely reflect the topic of the page. Also, consider segregating topics based on best practice for site architecture.
  • YMYL – Some types of pages could potentially impact the future happiness, health, financial stability, or safety of users. Make sure the E-A-T compliance is 100%.
  • Main Content – Ensure that there is more high-quality main content that is in parity with top-ranking competitors. Limit secondary content to the absolute minimum and ensure it provides value to the user journey.
  • Ad Quality – Ensure all ads and/or sponsored content/links are properly labeled. Make sure the ads are not ruining the user experience. Remove pop ups that are difficult to remove, ads that block the main content, etc.
  • Authorship – Ensure that your website articulates what entity is responsible for the main content on the site. Make sure each page is represented by the aforementioned entity or an author. Have a transparent about us page and if appropriate create real company pages.
  • Contact – Make sure you have a live contact page and it functions properly. If possible offer multiple ways to contact the site admin (Address, email, phone number, contact forms, etc.
  • eCommerce Audit – Trust and reputation is important for websites offering products or services for sale. Add payment policies, exchanges, refund terms, etc.
  • Off-site Sentiment – Did you know that the things that people say about your business off of your website is used as a ranking factor? At the SMX conference in the fall of 2017, Google’s Gary Illyes commented twice that off-site sentiment is important.
  • Off-site Reputation – This section is similar to the last section. If a business is listed in Yelp, BBB, Google Shopping or Amazon, this can be a sign of a legitimate business. If you have no listings in these areas, but their competitors do, then this is something that should be improved upon.
  • E-A-T – E-A-T is one of the most important parts of Google’s assessment of quality for many sites. If your site is a YMYL site, then E-A-T is extremely important. Lack of E-A-T is a serious issue. In some cases, this can’t be fixed. However, some sites have successfully seen great ranking improvements by improving upon their E-A-T.
  • Site Functions – Google expects that the pages on a website, the buttons, and other interactive elements should function as they are supposed to.
  • Hacked/Spam Pages – Google does not want to show users hacked content. Sometimes Google can algorithmically pick up hacked content and give site owners a manual warning in Google Search Console.
  • Index Check – The site should have a healthy number of indexed pages, the top level domain should appear first when performing a site index check.
  • Viable Backlink Authority – The site and target pages should be within parity of other top-ranking sites in terms of number of backlinks, velocity of links, and common link sources.
  • Backlink Analysis and Anchor Text Plan
  • Written Audit Conclusions and Action Plan
  • FREE 3 Month Link Map

SEO Triage (Site Level and On-Page)

  • Everything in the Technical SEO Audit
  • WP Site Level Optimization
  • Keyword Analysis
  • Surfer SEO Competitor Analysis
  • Full Surfer SEO Optimization
  • 500 Words Additional Content (if Needed)
  • TF-IDF Semantic Analysis
  • Keyword Cannibalization Reduction
  • Co-Occurrence Strategies
  • Page Title Improvement
  • Meta Description Writing
  • H Tag Best Practices
  • Picture Alt Text
  • Semantic Content Improvement
  • Embedded Video Below the Fold
  • Authority Brand Mention Links
  • Internal Page Linking and Keyword Silos
  • Organizational JSON LD Schema
  • FAQ JSON Schema Markup
  • TOC Jump Link Optimization

SEO Accelerated (30 Days of SEO)

  • All Features of the Technical SEO Audit
  • Everything in the SEO Triage Option
  • Set Up Keyword Tracking and Campaign Reporting - We track up to 5 main keywords and 25 Longtail and Buyer Intent Variations every month. You’ll get a private view key so you can log in anytime and see the site rankings.
  • Google Data Studio Level 1 Report -  Our data analytics team is headed by an Analytics Certified Professional, Analytics Advanced Certified, and Analytics Power User Certified engineer with the skills needed to perform high-level analysis including things like funnel visualization, attribution modeling, and audience insights.
  • Site Health Check and Technical Audit - We check for 404 errors, proper robots.txt, and XML sitemaps. We look at any 301, 302, and canonicalization issues. And finally, we do a broken link check.
  • Anchor Text and Semantic Audits - In order to create the best link building strategy, we first need to analyze the existing anchor text of the website. We compare the existing anchor text against the top competitor’s anchor text. Next, we run a Competitor Analysis on your target pages and prepare an action plan on those pages.
  • Competitor Analysis - We look at the top ranking competitor for the keyword to get an insight into what Google Search is preferring to rank for that search term. We look at links, anchor text, semantic phrases, brand mentions and profiles, social media activity, and any paid promotion activities. Once we have a holistic view of what the number 1 competitor is doing we are equipped to begin our own optimization efforts.
  • Site-Level Optimization - This is the technical SEO and best practice site settings. Briefly, these tasks include Robots.txt File Update, Connect Google Search Console, Google Site Verification, install SEOPress Pro, No Index Author Archives, Sub Archives, and Tags, Submit Updated XML Site Map, and use Data Highlighter.
  • Content Creation and Publishing -  We write and publish 500-words of high-quality content for your website as either a blog post or another page, thoroughly optimized to target longtail and buyer intent keywords. We submit the article for approval by you before posting. The article features correct on-page elements, interlinked using our internal anchor text strategy.
  • Write and Syndicate a Premium Press Release - This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Datafeatures services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.
  • (5) Niche Link Placements - We will acquire high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more posts, select our option of additional links for even more ranking boost.
  • Index Links - Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.
30 Point Technical Audit

Includes Audit Reports, Action Plan, and Summary


$

697

  • (8) Screaming Frog Site Audits
  • (7) Search Console Checks
  • Keyword Cannibalization Check
  • Site Speed Report
  • (14) Page Quality Raters Guide Audits

Written Summary and Action Plan
Backlink Analysis
FREE 3 Month Link Map

SEO Triage

Audit and Advanced On-Page/Site Optimization


$

997

  • Everything in the Audit
  • Correction of Audit Errors
  • Site Level WP Optimization
  • Surfer SEO Competitor Analysis
  • Full Surfer SEO Optimization
  • TF-IDF Semantic Analysis
  • FAQ JSON Schema Markup

Advanced On-Page and Site Level
Proven On-Page Ranking Factors
PLUS 500 Words of Surfer Optimized Content

100% USA Local Technical Optimization Fulfillment

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