SEM: Outsourcing Versus In House Search Engine Marketing? How To Determine Your Best Option
After recently being involved in recruiting staff for a number of search engine marketing (SEM) and search engine optimisation (SEO) solutions it has become apparent that there is an increasing variation of skill set within the search marketing industry in the UK, as well as an increasing amount of competition, each vying for the best people available in the industry.
It has also become noticeable, by monitoring the UK recruitment boards, that many organisations are currently looking to bring their online marketing in-house, rather than outsourcing such work to a specialist search engine marketing or search engine optimisation company.
So what benefits can be leveraged from bringing SEO and SEM activity in-house, rather than outsourcing it to one of the many UK online marketing companies out there?
However despite the advantages of bringing search engine marketing and search engine optimisation in house, it is still surprising that so many companies consider this route, for the following reasons:
Ultimately, organisations have to look towards the methods that they feel will benefit themselves. However in the haste to maintain control over all aspects of the business, is the potential for increased ROI through online marketing channels being overlooked because of naivety or bad planning?