MONTHLY GMB SEO CAMPAIGN
LOCAL OPTIMIZATION SOLUTIONS THAT WORK FOR YOUR BUSINESS.
Over 50% of the 1st page GMB real estate is gone and now there are local search ads to worry about too! And When Citations Alone No Longer Rank Your Listings…You Need to Stop Shooting in the Dark, You Need Proven GMB Optimization Services designed to increase your client’s online visibility, build their brand prominence and increase their listing relevance. So, what are the signals that really matter? Citations? Clean-Up? Links? Reviews? Geo-Tags? We Optimize the Local Ranking Factors that Matter. Local Maps is highly prized Page 1 real estate and it is about time you treat it as such.
Our Google My Business SEO and Optimization campaign features a comprehensive array of Maps SEO tactics that produce real local SERP results. Just about every GMB 3 Pack case study conducted since the roll-out of the GMB 3 Pack show between 3 out of 10 to as high as 5 out 10 searchers click on the local maps results of Google. This is a massive amount of traffic that is still being had by the businesses that are skilled enough to be in the top 3 positions for Google Local. We have the experience and knowledge to get you into those top positions.
MONTHLY GMB SEO SETUP TASKS
WE CARE ABOUT YOUR CAMPAIGN AND IT SHOWS IN OUR SETUP PROCESS.
The Advanced GMB Setup is a 180-day campaign, designed for the highest competition niches and large metropolitan areas. This is an aggressive campaign that is expedited over 30 to 90 days.
We setup the campaign deliverables workbook, tracking up to 5 main local keywords 25 LSI, as well as longtail, and buyer intent keyword variations. You will get a private view link so you can log in anytime and see the local ranking progress. We will also provide geo grid tracking snapshots. We track the overall progress of the campaign tasks using a shared project workbook in our dashboard.We use a dedicated Drive folder to store all of your monthly deliverables, reports and creatives. Youwill have shared access link to access all campaign files and reports.
We begin the campaign by checking all current aspects of the GMB listing and brand to ensure there are no issues that may cause the campaign to be unsuccessful or be held a back in the current state of the algorithm.
We set-up a custom local link strategy designed to build complete brand prominence. Targets of our efforts include the webpage linked to the GMB listing, various Google brand properties, various social brand properties, and various local listings.
The initial baseline visibility report scans Google’s index and rates the brand’s online visibility based on the results of the Google index crawl. It checks for consistent brand information, notes any places the brand is not mentioned, and gives a brief comparison against the top 2 competitors for your local niche.
Our local SEO audit is an in-depth look at all of the citations the brand has as compared to the top 2 competitors. It helps us select which secondary citations to build and helps eliminate duplicates.
We are now ready to start your campaign...
MONTHLY GMB SEO LISTING OPTIMIZATION
OPTIMIZING YOUR GMB LISTING AND HOW WE DO IT.
All of our GMB Posts and descriptions are written by our native team of English writers. Each article is approximately 150 words long and include company NAP details and information. They are used as posts on the GMB Page and the About Me description (pre-Oct 2017). We thoroughly research the competitors’ categories that are ranking for our targeted keywords, selecting the top ones most likely to help us increase our local relevance. Further listing optimization includes correct NAP details, address settings, map pin placement, hours, and labels.
We make sure each GMB has 20+ properly prepared photos added to the GMB listing. We no longer geo-tag the photos inside of GMB as this option is no longer available, see G+ Photo Sharing below to see how we still can link your photos to your GMB maps listing. We create a few GMB posts highlighting the top products or services of the brand. While these posts do not directly impact local SERPs, they do tend to increase click-through rates helping engagement metrics and conversions which can impact local rankings.
We set up a brand site within the GMB dashboard. This acts as an additional branded property and interlinks to the GMB listing, the main company website, and selected brand profiles and features a Google Map embed, hours, and NAP information. A high-quality article written with call to actions and complete company information. We are using this article similarly to the original GMB descriptions where we highlight the location and geo-area as well as the brand’s services and contact information.
We further optimize the local business JSON mark up, Google Maps embed, local relevancy linking, NAP and hours, and a store locator feature.
SEO MONTHLY TASKS
BUILDING BRAND PROMINENCE AND AUTHORITY.
We optimize the brand’s top 15 social and brand profiles and create any that are missing. Optimization includes ensuring correct business details, adding a website link, keyword optimized descriptions and tags, uploading logos, photos, and videos, and interlinking existing accounts. We continue creating and optimizing the brand’s social profiles including 25+ more must have accounts for your client’s digital brand. These help form the basis of a strong branded network and will help increase the brand’s online prominence.
Top 45 Business Directories that every business should be listed in, includes all of the top national sites, including Yelp, 2 Find Local, Angie’s List, City Insider, and Chamber of Commerce. These citations include unique content added to each listing to get improved indexing. We submit the brand information to 6 GPS or GIS mapping and positioning data platforms. These six platforms were selected based on either having crawlable databases or indexable mapping platforms.
We create additional citations based on your location and niche to further round out the brand’s digital presence. These are manually built business listings with complete details filled out and a careful attention to the company NAP and information. We then build links to these citations to further enhance the geo authority and relevance.